Fresh FM is described in full by its name; it is Fresh in terms of music, talent, topics and sounds. A hot urban format with a good helping of local music makes up the play list which is complimented by topical content which is suited in full to the demographic, which is the Namibian youth.

The on air talent is hand picked and the specific day parts in which they feature were tailor made around them whilst focusing 100% on the listening needs of the prospective audience in that particular time slot.

Thus in a nutshell fresh is –
Fresh beats and young hearts.